Every day a new product makes its entry into the market, increasing the competition for retail products. In a retail environment, the density of products has increased the competition to the highest point. And the dwindling economy does not make it easy for the brands to survive. In order to stay afloat in such a harsh economic climate it is important that brands employ innovative ways to attract their customers. The packaging is the first thing that appears in front of the customer. In order to boost your product’s appeal, brands have to employ ingenuous retail packaging solutions.
However, it can get a little tricky to figure out which innovations will work best in your favor. By using innovative packaging solutions to attract your customers you can remain in the safe zone. It is such a move that can be retracted easily without any significant economic loss. Applying innovative retail packaging solutions is the easiest and safest way to boost your product’s appeal. Here are a few innovative packaging solutions that you can employ to enhance your brand appeal.
Display Box
Get rid of the old-style packaging and turn over a new page in your product’s packaging history with the help of display packaging. It is the newest trend followed by any brand that desires to enhance the visibility of its products. Do not worry, it is not as big a change as you think it is. Only a slight adjustment of your shipment box and you will have created a display box. A display box serves two purposes, first, it acts as your standard shipping box. It carries your product perfectly from your factory to the retail store.
The second purpose, and the innovative part, is that it transforms itself into a structure that can put your product on display. It aids the retail store owners in a way that they don’t have to purchase any extra display trays and at the same time advertises your product to your customers.
Unique Box shapes
Usually, packaging comes in standard shapes such as square, rectangle, or round. These classic shapes have become quite boring and unappealing. Since every brand follows the same time of packaging shape, it creates a monotone look of the product aisle. All the brands seem to merge into one another and none of the products stand out. In order to help your product stand out amidst all the competition you can change the shape of the packaging.
A unique-shaped box helps your product break the monotonous look of the shelf. It allows for creative divergence thus attracting every passing customer to itself. Packaging does not have to be innate in terms of shape you can get as creative as you desire. As long as it serves the purpose of protecting the product during shipment a change in packaging shape does not cause any harm.
However, the question remains, what kind of shapes can be used for the packaging of a product? There are quite a few options to go buy but some of the most attractive shapes are those of living creatures. You can use animal-shaped boxes or you can even create the packaging in the shape of your brand’s mascot.
Furthermore, every brand already spends a hefty amount on the development of a unique logo. You can use the very shape and design of your brand logo and incorporate that into a uniquely shaped box for your products. It will not only attract customers but also enhance your brand recognition. Turning your product’s packaging into unique shapes is one of the least employed solutions yet.
Hence, it has the potential to make your brand pop out and appear as the most unique option. There are many specious websites which can misguide children you can protect your children by reading blog website unblocker
Plastic Free
The newest trend in town is to consider the environment with every business move you make. Eco-consciousness has taken over the world. Every individual acts in accordance with the sustainable development goals set by the United Nations (UN). Most of the brands have made the shift to sustainable packaging. Any brand that does not want to face undue enmity from the consumer market has to make this shift now.
The sustainable packaging initiative can also be used as an advertising campaign for your brand. The shift to eco-friendly packaging material is intimidating but worthwhile. Given that people get attracted to your brand because they can sense you care about the environment. It creates a personal and emotional bond of care for the brand with the consumer.
Fragrant Packaging
A retail environment is filled to the extreme with visual stimuli. The ads for various products and displays make it difficult to spot an object. But vision is not the only sense you have to appeal to. The sense of smell is the strongest one in humans. You can appeal to the sense of smell with the help of fragrant packaging.
It is one of the most unique and innovative ideas to exist ever. The sense of smell attracts everyone towards it. Imagine walking over an aisle of cakes and sensing the delicate scent of vanilla, won’t that attract you to buy a pack of cupcakes? Allow your consumer to not only experience your product visually but also create a sensory bond.
Conclusion
Any way you use to create a distinction between your brand and all the other products available on the shelf helps grow your business. One unique way to create a distinction between your brand and the generic shelf brands is by introducing an innovative look to your package. It enhances your customer base and builds a strong connection with your consumer.
