The most effective advertisement is one where the message conveys the right information, is easy to read and generates a response from the targeted audience. Opting for a VMS sign hire is an effective way to differentiate your promotion strategies from the traditional ways of advertising.
You can use Variable Message Signs, or VMS are vibrant screens that convey messages for various applications. These signs are mobile and dynamic and can help your business grow considerably.
How to Ensure Maximum Engagement Using VMS Signs?
To get profitable outcomes with the help of VMS signs, you must be able to communicate your message effectively. Below are some of the tips to get maximum engagement through a VMS sign:
Communicate the Right Message
To capture your audience’s attention:
- Keep your message simple yet powerful.
- When communicating a sale on a VMS sign, include an end date to create a sense of urgency.
- When promoting an event or an advertisement, include key details such as the dates, start and end times, and location.
Focus on Size
The length and timing of your message matter when it comes to getting it heard. Drivers may see the VMS Sign while driving or stuck in traffic, depending on the sign’s location. To ensure your message reaches the audience properly, spread it across three to five screens. Remember that each VMS Sign screen is only shown for a few seconds to ensure that as many people see your message as possible.
Make sure your audience is aware of the information. Doing so can make your message easier to understand and read. Limiting messages to no more than three lines per screen would improve readability and make them easier to read from close by and from a distance.
Focus on Detailing
You can make even the simplest statement stand out with vibrant colours. Use various strong, vibrant colours in your messaging to draw viewers in and effectively market your company. Choose hues that go well with your message and the branding of your business.
You can incorporate icons, animations and logos into your advertising message using the most cutting-edge LED graphics in VMS sign hire, further boosting brand identification. A great method to rapidly alert customers to the location of the sale or event is to include your company’s name or logo in the message.
Unfortunately, many businesses discover that people have become accustomed to ignoring the countless promotions they come across, especially recurrent web advertisements. Additionally, because they blend in with their surroundings and the countless other static signs present, offline marketing, like static signage, might lose its effectiveness over time.
A VMS sign with a mobile LED video screen can be useful during these times. Being able to transport them to any location increases convenience while bringing more engagement and brand identity.