thredUP is hosting a climate-positive concert during Coachella

thredUP is hosting a climate-positive concert during Coachella

In honor of Earth Working day, thredUP will bring thrifting to Coachella this 12 months

In honor of Earth Working day, thredUP will bring thrifting to Coachella this 12 months with its installation, the “Tunnel of Pre-Liked.”

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The “trash to treasure” exhibit was developed working with around 1,000 kilos of pre-owned apparel. Damaged and unsellable clothes were transformed into a sustainable and immersive artwork set up at the Santa Monica Location purchasing heart in Los Angeles. thredUP hopes the work of art will present consumers “just how a great deal daily life is left in the garments we discard.”

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The “Tunnel of Pre-Loved” will also be the backdrop to indie artist Laufey’s concert performance. But there is just one caveat if you want to see Laufey’s established: You must pledge to barter one new purchase to get accessibility.

thredUP is hosting a climate-positive concert during Coachella

Credit score: Laufey / thredUP

That could sound a minimal fishy, but info from thredUP demonstrates that festivals are a enormous source of single-use fashion, where by people today acquire clothes and equipment to only have on the moment.

About 42% of pageant-goers (approximately 26.9 million outfits) say they program to buy a new festival outfit, although 1 in a few of those shoppers say they’ll only have on it the moment. If everybody thrifted their festival outfits this 12 months, it would help you save 940 million lbs of CO2 emissions, the same as eradicating 564 million vehicles from the highway.

“We developed a exclusive ‘thrifters only’ live performance encounter at the intersection of Coachella and Earth Week in an hard work to battle one-use trend waste,” said Erin Wallace, thredUP’s vice president of built-in marketing. “Choosing utilized need to be celebrated, and we hope to inspire pageant-goers and purchasers alike to thrift extra and waste less.”

To attend Laufey’s live performance on Earth Day Eve, remember to visit thredup.com/IHeartThrift to make your thrifting determination.

The Clearly show

Artist: Laufey

Day: Earth Working day Eve | Thursday, April, 21

Time: 5 p.m. PT

Locale: Santa Monica Place | 395 Santa Monica Pl, Santa Monica, CA 90401

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